The advertising campaigns of iPod and iPod video

The advertising campaigns of iPod and iPod video

The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.
   
The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand (Think clear).
   
In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a big hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink.
   
Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out or Daft Punk's Technologic.
   
With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.
   
The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.

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Download Dvd To Ipod. How It's done

Download Dvd To Ipod. How It's done

If you want to avoid the incredibly high download fees that are charged by some websites, it may be a good idea to download your own DVDs to your Ipod. You can, if you want to, carry aroungd your entire DVD collection on your little Ipod, so you can watch it whenever you choose. The tips in this article will help you to do this

Download DVD To Ipod-Step 1-
You should start by getting hold of some software. The software you need is called a ripper, and it will rip the contents of the DVD, and change them into a format compatible with your Ipod. You have a bit of choice here, with programs available by, for example, Imtoo and Xilisoft. Use the search engines to get what you need, and make sure that the software you choose can convert the files into MP4 format, the format of your video Ipod.

Download DVD To Ipod Step 2-
Now that you have got hold of the software, just follow the developer's instructions for ripping the content from your DVD. Save the file to a place on your computer so it is easy for you to find it, and don't forget that the content of the DVD will need to be set up before you do the ripping, so if you need something like subtitles, make sure that is set up first.

Download DVD To Ipod Step 3-
Once you have the ripped content on your computer, you can use the software that you have to change the content to the MP4 format. More often than not content that you rip from DVDs will be in AVI format, which is not compatible with an Ipod, and therefore you need to convert the file.

Download DVD To Ipod Step 4-
Once the content that you have ripped is converted to MP4, you can open Itunes and upload the file. This is a different process for different versions of Itunes, so you might like to update to the latest version of Itunes before you follow the instructions. As soon as Itunes is pointed at the content you want to transfer to your Ipod, you can download it directly to the Ipod as usual, and watch it whenever you want to.

There you have it, simple instructions for downloading from DVD to Ipod in only four easy steps! Hopefully you found this useful, and helpful in transferring your DVD collection to your Ipod. If you want to get some free Ipod downloads, you can check the link at the bottom of this article.

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What iPod Is For You?

What iPod Is For You?

They're everywhere, and not only are they everywhere, they look cool too. Since its launch in 2001, 10 million have sold and 8 million of those were in 2004. So welcome to the next generation. 8 tracks, records, cassettes, CDs, and now the iPod.

I don't have one, yet. My first taste of it came when my girlfriend got one, and asked if I would set it up for her using my computer. Wearing those now immediately recognizable hip cream coloured headphones, I could feel the eyes of every have-not-an-iPod on me with curiosity and maybe a little jealousy. I even started walking differently. Listening to Led Zeppelin, then Radiohead, and then some Bob Marley on my way to school, there was definitely more spring in my step, and I sat through class in a much better mood than usual. For a mere two days it was in my possession and immediately I could feel myself being sucked into its cult.

And why wouldn't you' An iPod lets you put 10,000 songs inside something the size of a pack of cigarettes. Gone are the heavy, fragile CD cases and the Discman that skips after each step.

Is the iPod changing the way we listen to music' Undeniably. With an iPod, we can take our music anywhere, and not just one album like we could with the walkman. Now we can carry our entire collections everywhere we go. It can play mixes at parties. You can bring it on the commute to work or for a jog. You can save Microsoft Word documents on it and photos for that matter. Don't like a particular song on an album' Delete it. Thanks to the iPod, music has become an even bigger part of our lives because now it's just a click away, and it's exactly how we want it.

Apart from the possibility of our entire collections being with us at all times, the iPod's capabilities have done something even better. By being able to store over 700 albums, the iPod is encouraging us to try types of music we might not have listened to before. When burning a CD to an iPod takes a short few minutes, what's there to lose'

But is it all just a trend' Doubtful, especially with people spending on average 100 pounds on iPod accessories. It's difficult to picture something people now say they can't live without vanishing, unless Apple CEO Steve Jobs finds another way to outdo himself yet again. And on that note now Apple has come out with the smaller, cheaper version of the iPod called the iPod shuffle. Will it have the same impact as its predecessor' Only time will tell.

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A Look At iPod Accessories

A Look At iPod Accessories

With the increasing popularity of the iPod, it only stands to reason that the accessories market is growing right along with it. Often referred to as the iPod ecosystem, the large number of available iPod accessories are designed to work directly with the iPod and are manufactured by a variety of different companies. Well known industry music leaders Bose and Kennsington are among the companies to create iPod speakers, which use the iPod’s third pin dock connector. Various other companies create add-ons that permit the iPod to record sound, recharge, experience playback music on the radio and create wireless capability for the iPod to be operated with the use of a remote control.

In addition to technological iPod accessories, there are also a number of protective carrying cases designed to tote the iPod safely. While maintaining their equipment’s safety, iPod users are also making a fashion statement with their trendy carrying cases.

Industry experts are amazed at just how far iPod accessories have come. For instance, an iPod control is now available on selected jacket sleeves or backpack straps made available by an apparel company specializing in the snowboarding industry. The theory behind this placement is that it will allow individuals with additional convenience for operating their iPod outdoors and on the go. Now that’s iPod accessories at their best.

There are more common iPod accessories, including a headphone connector that allows for private listening of your favorite tunes. An iPod Hi-Fi speaker is also available for use in an electrical outlet or by battery operation.

With radio being a popular pastime for automobile operators, iPod accessories quickly made their way into car integration. BMW was the first to release an iPod interface, which allowed operators to control their iPod through built-in steering wheel controls. By January 2005, Volo, Nissan, Mercedes-Benz and Ferrari would offer similar systems. Later that year, Acura, Honda, Volkswagen and Audi confirmed their plans to integrate iPod accessories into their car stereos as well.

With it’s ability to customize music playback, the iPod is growing with each passing day. As it’s popularity increases, additional iPod accessories will be manufactured to make the convenience of customized music-on-the-go even better. With auto manufacturers jumping on board with their plans to incorporate iPod accessories into their newest creations, it’s clear to automakers and to the world that iPod is here to stay. And, where there is an iPod, there are iPod accessories not far behind.


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