Hot Gadget Tips

Wednesday, October 3, 2012

Cool Gadgets - Headsets

Cool Gadgets - Headsets

People at home and in office settings are using cordless headphone sets more often than not because they allow a person the kind of freedom that corded phones and even cordless phones can’t. Even though a cordless phone allows a person to move about freely, he or she is still faced with the challenge of keeping the chunky phone against their ear in order to be able to listen and speak to the person on the other end. A cordless phone isn’t as convenient as a cordless phone headset because the user still needs to use as least one hand or very awkwardly hold the phone in place between their cheek and shoulder. Either one hand or a cramped neck is required for a cordless phone while neither one is required when using cordless phone headsets.

Cordless phone headsets come is a wide assortment of designs created for use at a variety of different tasks. Cordless phone headsets aren’t only for use in the home and the office anymore. People with cellular phones or even when using the computer can choose to use cordless phone headsets now. Knowing what a person wants in a cordless phone headset can make choosing the right headset that will work properly and be effective for what they are intended to be used for.

When selecting from the number of cordless phone headsets available, it is a good idea to recognize the benefits provided by having the freedom to be able to speak on the phone while moving about freely along with being able to use both hands. People who use cordless phone headsets are able to do more at once including multitasking. In fact, research has shown that people who use cordless phone headsets are almost half as much more productive that people who don’t use them. It is much easier to take notes, use the computer and look for relevant documents while using a cordless phone headset. The clarity of a person’s voice is improved while using cordless headsets because the microphone always stays in one place and some microphones even have technology that removes background noise during phone use.

Different cordless headset styles allow a person to select the perfect headset for both comfort and function. The most traditional type of cordless phone headsets are the headsets that have the curved bar that goes over the head like a headband and has either one or two speakers. Over-the-ear headsets are simply placed over the ear with a speaker inserted just at the opening of the ear. One of the smallest types of cordless phone headsets is placed directly in the ear. Other types of cordless phone headsets include monaural headsets that have a single pad for one ear, headsets that wrap around behind the head and other creative technologically advance models.

When cordless phone headsets are used with cellular phones, research has shown that they are far safer than using one hand to drive while using the other hand to hold the phone. Not only are cordless phone headsets safer to use, they are more convenient and provide freedom unlike any other phone has before.

Tuesday, October 2, 2012

The advertising campaigns of iPod and iPod video

The advertising campaigns of iPod and iPod video

The ipod presents, besides an interesting technical evolution, an original and innovative way of promoting and advertising, which differs in style and slogans from the first ads of the first generation of iPods, to the most recent iPod video advertising campaigns.

The first campaigns concentrated upon the new product promoted both the iPod and iTunes brands. These advertising campaigns were leaded by the slogan A thousand songs, in your pocket, which was launched in November 2001. The colors which were selected for the first iPod campaigns were brisk and full of live: turquoise, cyclamen, bright grass green and other joyful nuances were chosen to represent the idea of both music and video, meaning both visual and auditory sensations. The wrap advertising was used, at the same time with the other and more traditional types of BTL advertising: there were various light rail wraps in busy centers or midtowns, using the same visual message as the banners. Large banners and billboards were displayed in various busy centers, with high visibility. The promotion was intense, forward and dynamic, with only intense and optimum quality for all the elements: the colors were vivid, the actual ads were large and the represented images were dynamic. The TV ads were concentrated upon the idea of music, dancing and mobility and the text of these was just limited to the slogan of the product and of the Apple brand (Think clear).

In 2003, the new advertising campaign that Apple introduced was due to the conjunction with the launch of the iTunes music store. The campaign concentrated mostly on the interpretation of popular songs by different persons wearing iPods. This campaign was a big hit, due to the fact that it was based on famous pop, rock and hip hop songs, belonging to artists such as Eminem or Pink.

Later that year, in October 2003, iPod released a new series of ads, based on the silhouette campaign, which was the base for most of the print ads, like banners, billboards and wraps, even from the appearance of the first generation of iPods: the images basically showed black silhouettes of people dancing while wearing iPods. This new campaign was realized based on the same intense colors and dynamic images like the first campaign. Even more, the success of the campaign was owed to the popularity of the performed music, such as The Vines' Ride, The Caesars' Jerk it Out, Gorillaz' Feel Good Inc., Steriogram's Walkie-Talkie Man, Jet's Are You Gonna Be My Girl, Propellerheads' Take California, Ozomatli's Saturday Night, N*E*R*D's Rock Star (Jason Nevin's Mix), Franz Ferdinand's Take Me Out or Daft Punk's Technologic.

With the release of the new iPod video, the image of the product and its promotion began to change. The slogan of the new product was One more thing..., meaning the new and expected video feature, which was a big plus comparing with the latest model of 2005. The ads for this new product were focused on the video playing capabilities of the device. Actually, the ad featured U2's Original of the Species from the Vertigo: Live From Chicago DVD. Based on the same idea, there were 2 more videos which featured Eminem and Wynton Marsalis. Still, at the same time, the ad which was presenting the dancing silhouettes continued, but it was modified into something more representative for the new video device: the backgrounds were not simple vivid colors anymore, they were textured and had various patterns, symbolizing the evolution concerning the image and the video properties of the new model of iPod. The 2 variants of the videos featuring the 2 popular artists ranged from an orange urban theme of the hip hop music to a cool blue one of the jazz look.

The latest iPod ad, released in March 2006 is not based on the silhouette style anymore; instead, the producers opted for a video showing various CD covers, integrating in an iPod nano, under the same older slogan A thousand songs, in your pocket.

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Tuesday, September 18, 2012

How to get videos onto your iPod video

How to get videos onto your iPod video

The iPod video is known as the last generation of iPods, which surprised the market and the sales since its appearance. Basically, this new device is able to play videos. If this seems like fun, the technical part might need some guidance.

Firstly, you should know that both the PSP and iPod can play H.264 / MPEG-4 encoded videos with AAC audio tracks. Due to this fact, the resolution is rather limited, together with the limitation of the bit rates that you can use on the device. For the new iPod video, this limits means (for the H.264 video) up to up to 768 Kbps, 320 x 240 and 30 frames per second. For the MPEG-4 video, the limits are up to 2.5 mbps, 480 x 480 and the same 30 frames per second. Even more, the AAC audio bit rate is around 160 Kbps. After establishing these limits, the next step is to establish the source of the video, which can be either from a DVD or a video of the computer.

In other terms, the company Apple claims, in a purely informative ad which is posted on the official website, that the new iPod, as they call the new iPod video, can store 15, 000 songs, 25, 000 photos and not less than 150 hours of video.

If wanting to get a video from a DVD, then the first thing you should do is to insert the DVD in the device. After this, you should open (in case it doesn’t immediately open by itself) the DVD, using file and open DVD from the menu. Check the options in the DVD menu, to set up everything as you like, meaning language, subtitles or chapters. Begin playing the movie, using the DVD menu to navigate. When the movie begins, you should press the record button and select the folder in which you want to store the recorded files. When you want to end the recording, simply click the stop button and if the recording goes well, there will be a screen confirmation that you have converted your file successfully.

If you wish to convert a video from your computer to your iPod video, then the first thing that you should do is go to the menu file and click open video file. After this, your video is supposed to begin to play, the perfect moment to adjust the video as you like. Also, you can set the perfect moment to start the recording, using the bottom playback controls. When you decided this, click the button record and feel free to stop it at any time. After recording, just like in the case of importing videos from a DVD device, there will be a message on the screen saying that everything went on successfully.

If respecting these basic rules, the videos and movies will be stored carefully in your iPod and you will be free to watch them, at any time. Still, be aware of the fact that the iPod offers limited space and resolution, which means that you should be picky when deciding what to keep and what to delete. The new iPod video is a challenging and innovative product that combines music with images, offering, for the first time, the possibility of playing video on such a small digital device.